PROMOTION CASE STUDY…
·
SSA is a gasoline/convenience chain
with 2200+ locations spanning a 22 state mid-central region, broke “new
ground” with its winter web page game promotion.
·
The promotion’s #1 objective was to build strong repeat traffic into stores for 50+ days: Customers received game tickets with a
unique 10-digit sweepstakes code.
·
They were advised to either mail the code or enter the code
at the SSA web site for the next day’s daily sweepstakes. EACH DAY, FOR 50 DAYS, WE SELECTED 100 WINNERS
OF $100 IN FREE GASOLINE…AND WE POSTED
THE WINNING NAMES TO THE WEB PAGE BY
·
The promotion generated OVER 3.5 MM
ENTRIES and YEILDED A DATABASE OF
400,000+ EMAIL ADDRESSES…a database currently in use for subsequent
customer loyalty mailings. The promotion indicated an average number
of entries (visits
to the store and the web page) of 8 times/entrant.
· Our
Role: Developed concept & creative work, provided design, game programming
and hosting of the promotional micro-site, daily on-line reporting for the
client, security print production of 50 mm game tickets with unique game codes,
all game administration services and daily fulfillment of (100) pre-paid
gasoline cards.
www.pulsepointpromotions.com
Atlanta 770-455-3569