PROMOTION CASE STUDY….
Ramey’s /
Price Cutter / Smitty’s
bring back the most successful Supermarket promotion
ever run in the grocery
industry…Let’s Go To The Races®!
·
Outstanding
13-week promotion combining the fun of scratch-off cards with the excitement of
horse races in the fasted half-hour on television.
·
Exciting
promotion that peaks and pays out weekly!
·
If
the top prize was not claimed, it would “roll-over” to the next week – further
increasing the excitement and interest in the promotion.
·
Benefits
to Ramey’s:
Þ Generated Greater Sales and Built customer loyalty
Excitement in store, employee
promotion, versioned lots of TV exposure and advertised winners.
Þ Attracted New Customers
Let’s Go To The Races® was telecast for 30-minutes every
Saturday night for 13 weeks. Ramey’s
also announced and promoted the game with Break ads, Television spots, Radio
spots and Follow-Up ads throughout the length of the promotion. It was a tremendous advertising and
promotional campaign!
·
Our role: Promotion development, created all manuals,
graphics, POS art and ticket art for the promotion. Managed all aspects of the promotion
including: security print production of
game cards, prize structure planning and administration, distribution of
promotional materials, and all game administration services.
www.pulsepointpromotions.com